Canon lowers DSLR camera price
Canon has lowered the retail price in Taiwan for its EOS 400D, an entry-level DSLR (digital single-lens reflex) camera, with the price of camera body alone dropping by 10.9% from NT$22,900 to NT$20,400 (US$629) and that of body plus EF-S 18-55mm lens kit from NT$25,900 to NT$23,400, according to Canon Marketing (Taiwan).
The price for the EOS 400D plus the 18-55mm lens kit is 6% lower than the NT$24,900 charged for Nikon's entry-level DSLR camera, the D40X, implying that Canon is attempting to compete with Nikon in Taiwan, retail channels pointed out.
In addition, Canon has also offered a discount price of NT$28,300 for double lens kits, that is, an EOS 400D camera body together with a EF-S 18-55mm lens kit and a 55-250mm telescopic lens kit, Canon Taiwan indicated.
Jimmy Hsu, Taipei; Adam Hwang, DIGITIMES
source : digitimes
